iMedia Commerce Summit
Damon Davoudpour spoke at the iMedia Commerce Summit in Minneapolis in April 2015 to discuss the impact of localized social media versus traditional global top-down social for brick and mortar retailers. Along side was agency partner, Lauren Zarzour of Vert Digital. Nanette Marcus recaps the presentation HERE.
In addition, and unrelated to the presentation, Damon was asked after the presentation, "what's the most annoying coworker habit?" Click HERE to watch the video.
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Damon Davoudpour
International Franchise Expo
The Shoney’s franchising team joined 450 other top franchises and a thousand entrepreneurs at the International Franchise Expo in New York City on June 18 – June 20. Director of Marketing, Damon Davoudpour, and Executive Chef, Eric Cleveland lead the charge by introducing the iconic American brand to thousands of new people, including former New England Patriot All-Pro, three time Super Bowl Champ, Ty Law, and even handed out 500 Shoney Bears. Damon and the team showcased the exciting changes happening at Shoney’s and the fresh new look! Click HERE for more information.
Shoney's Changing With The Times
Nashville's News Channel 5 conducted an interview with Director of Marketing, Damon Davoudpour to discuss the changes for the historic restaurant chain to include a new look, image, and the introduction of alcohol. Since joining the team, Davoudpour has introduced several key "brand firsts" to include a digital marketing strategy that includes eClub, social media, mobile marketing and a new loyalty system.
Winning at Social Media Through Local Store Engagement
Damon Davoudpour, along side agency partner, Kevin Planovsky, visited Digiday Retail Summit in Deer Park Utah to discuss local social media. Davoudpour and Planovsky focused on developing individual, local social media channels like Facebook for each of Shoney's restaurants which allows local managers to engage with guests and fans. The approach is unconventional for traditional brick and mortar restaurant chains. Click HERE to see Davoudpour's and Planovsky's video.
Damon Davoudpour and Shoney's Tempt Peyton Manning
The craze for Peyton Manning was in full swing in Nashville as Shoney's Director of Marketing, Damon Davoudpour helped spearhead a campaign to lure Peyton Manning to the Tennessee Titans by offering him free pancakes for life if he joined the Titans. GoTitans.com has the full story HERE.
Shoney's Says Thank You to Law Enforcement with Free Food
In the midst of police controversy, Shoney's extends their gratitude for our men and women in blue protecting us by offering them a free meal. Shoney's Area Director, Damon Davoudpour briefly explains to Nashville's News Channel 5. Click HERE to see the interview.